Dal-Tile integrates Marazzi U.S.

Dallas—Dal-Tile has completed the integration of U.S. business of The Marazzi Group, which was acquired by Mohawk Industries, Dal-Tile’s parent company, earlier this year (FCNews Jan. 7/14). The combination brings together four leading brands in the tile industry: Daltile, American Olean, Marazzi and Ragno.

“Dal-Tile remains committed to providing its extensive product collections within each brand to tile and stone customers through its three primary distribution channels across North America: company-owned stores, independent distributors and home centers,” noted John Turner Jr., president, Dal-Tile.

To support Dal-Tile’s approach of maintaining unique brand, product and distribution strategies, the company has implemented a new leadership and organizational structure. Gianni Mattioli, former president and CEO of The Marazzi Group’s U.S. business, will lead all of Dal-Tile’s marketing and R&D functions. As executive vice president of these areas, Mattioli will have responsibility for Dal-Tile’s product strategy, and brand and product marketing.

“With Gianni we have added an exceptional leader whose 30 years of industry experience and business acumen enabled Marazzi’s U.S. business to flourish,” Turner said. “We look forward to having Gianni continue to execute his proven track record of delivering product innovation and customer service excellence across our industry-leading brands of Daltile, American Olean, Marazzi and Ragno.”

Lori Kirk-Rolley has been promoted to vice president of the company’s brand marketing function as this area continues to expand. In addition to her support of the Daltile and American Olean brands, Kirk-Rolley will also manage the Marazzi and Ragno brands.

Taking on a new role as senior vice president of home center and distributor sales, Jim Fanning will utilize his extensive experience in strategy, marketing, channel distribution and sales to lead these important areas of the company’s business.

“Reaching customers who purchase tile through independent distributors and home centers is core to our success,” Turner said, “and Jim’s leadership will be integral in expanding our business within these two channels as our industry recovers. I’m confident in Jim’s ability and his focus on our commitment to being the very best through these channels.”

Hector Narvaez will act as vice president of sales for Marazzi- and Ragno-brand distributors and Jon Shedlosky, vice president of American Olean distributors, will continue to have responsibility for sales of American Olean-branded products to independent distributors. Sandra Reilly, vice president of home center sales, will maintain her responsibility of overseeing sales of all brands within the home center channel.

Dal-Tile’s store operations, including its comprehensive network of company-owned Daltile, American Olean and Marazzi sales service centers (SSCs), will be led by John Cousins, senior vice president of SSCs.

For more on Dal-Tile and its brands, call 800.933.8453 or visit dal-tile.com.

To view original article, visit: http://www.fcnews.net/2013/11/dal-tile-integrates-marazzi-u-s/

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