Florim USA launches travertine look

[Clarksville, Tenn.] Florim USA introduced its new porcelain tile collection, Pietra Romana, to North America.

According to the company, the collection can be used for both residential and commercial applications, with the look of natural travertine.

The collection is offered in four colors: Avorio, Dark Grey, Noce and Silver, Pietra Romana, and may be selected in the following large format modular sizes: 18 x 36, 6 x 36, 12 x 24, 1 8 x 18 and 3 x 12. The collection also includes bullnose pieces as well as 2 x 2 mosaics mounted on a 12 x 12 sheet.

Each glazed porcelain Pietra Romana tile is produced using high definition graphic (HDG) technology, a state-of-the art inkjet process. Because each unit is not overly long, the 6 x 36 tile only requires one person to install it, decreasing costs, the company stated.

“The U.S. market loves travertine. Whereas initially, this product appears to be mainly residential, its 18 x 36 size has raised much interest in customers focused on the commercial marketplace, as well. The large rectangular format is an ideal size for lobbies, retail stores and even for wall applications,” said Stefano Rabaioli, Florim USA’s vice president of sales and marketing.

Pietra Romana, 12 x 24 porcelain tile in silver


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