Strong sales for Quick-Step’s “Entertain in Style”

[Dallas, Texas] Quick-Step retailers are reporting strong sales for the brand’s second annual “Entertain In Style” holiday season promotion, the company stated.

“The marketing theme for this end of year promotion is ‘Entertain In Style’ and is designed to inspire consumers to ready their homes for holiday entertaining using beautiful, easy to install and affordable Quick-Step flooring,” said Paij Thorn-Brooks, vice president of brand marketing for Unilin, Quick-Step’s parent company.

According to Shane Calloway, vice president of Unilin’s North American independent distribution, the ‘Entertain In Style’ promotion runs September 30 through December 31, and retailers have reported very positive sales figures for the first two months of the promotion. “Our retailers had tremendous success last year with Quick-Step’s end of year promotion, so we wanted to give them the same opportunity again this year, to end their year on a strong sales note,” said Calloway.

http://www.floorcoveringweekly.com/Main/DailyUpdate/Strong-sales-for-QuickSteps-Entertain-in-Style-6313.aspx

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