|Michael Franceschelli, CEO of Florida Tile, cuts the ceremonial ribbon at the official opening of Florida Tile’s newest showroom and warehouse in Dallas on March 27, 2013. The 15,000-square-foot facility is a new concept featuring an extensive design center. Two hundred people attended the opening and VIP reception, including the Dallas District #8 mayor, Italian Consul and president of the local Chamber of Commerce. With Franceschelli is the Florida Tile team responsible for the new showroom and warehouse.|
Located at 9755 Clifford Drive (near Love Field airport), the Florida Tile facility is a re-purposed and re-designed structure featuring 9,700 square feet of warehouse, a 4,000-square-foot customer showroom and display area, a 700-square-foot contractor sales showroom, and more than 500 square feet comprising meeting and conference areas.
According to Sean Cilona, Marketing Director for Florida Tile, the showroom and warehouse were created to serve a large cross section of Dallas-area customers. “It features an extensive design center with the latest styles in porcelain, ceramic, natural stone, glass and other tile, plus trim and decoratives,” he said. “The Dallas showroom and warehouse is the newest in Florida Tile showroom concepts in a large-scale installation, with specialized lighting plus merchandising and sample support.”
The opening ceremony included remarks from Michael Franceschelli, Florida Tile CEO; Luca Setti, Senior Executive Vice President Branch Sales & Organization; and officials of including Honorary Italian Vice Consul, Vincenzo Enrico De Nardo (former consul for the State of Texas); as well as the Dallas District 8 mayor and President of the local Chamber of Commerce. Approximately 200 local business and government officials and guests attended.
“This is a significant milestone for Florida Tile,” said Cilona. “It marks the first opening of a new location since the purchase by Panariagroup in 2006. Though we have had many successful remodels in that time, there is no greater sign of progress than expansion, so Florida Tile congratulates Ric Cornwell and the entire staff of the Dallas branch and who helped in this effort.”