Lancaster, PA, July 21, 2014 — Armstrong Floor Products said it was recognized with awards for digital marketing excellence from the 2014 Web Marketing Association Internet Advertising Competition and the Academy of Interactive & Visual Arts Communicator Awards.
The program awarded Best Manufacturing Integrated Web Ad Campaign to Armstrong’s American Scrape Hardwood Collection landing page.
Armstrong said that by the end of June, 57% of landing page visitors clicked through to a product page (a significant increase over the average click-through rate for a product view page) and 13% clicked again to find a local retailer.
AVIA also recognized Armstrong with two additional Awards of Distinction: The Online Advertising & Marketing Silver Award for the Alterna Luxury Vinyl Collection microsite, and the Integrated Campaign Silver Award for the American Scrape Hardwood Collection business-to-consumer campaign.
These awards are sanctioned and judged by the Academy of Interactive & Visual Arts, an invitation-only group consisting of top-tier professionals from acclaimed media, communications, advertising, creative and marketing firms.