Posted Date: 8/26/2014
According to Quick-Step, the brand’s strategy takes a winning product line and wraps it in a comprehensive merchandising program. In today’s marketplace, digital media is a critical part of any successful merchandising program.
“Digital media is here to stay and savvy brands like Quick-Step are capitalizing on this opportunity to reach consumers in a new way,” said Paij Thorn-Brooks, vice president of brand marketing for Unilin (Quick-Step’s parent company). “Brand promotion and sales assistance via digital media is not only the most effective of today’s marketing tools, but in most cases, cost effective with high ROI.”
Quick-Step’s comprehensive digital marketing program reaches consumers through every viable aspect of internet, website, YouTube, social media, and mobile channels. The brand’s digital strategy is designed to increase overall brand awareness; educate consumers on Quick-Step’s superiority in style, design, and innovation; guide shoppers through the selection process; make it fun and easy to choose the right Quick-Step floor; and most importantly, drive customer traffic into retail partner stores.
“Part of the beauty of marketing in the digital age is that we are able to easily and accurately monitor the exact levels of engagement with each of our digital marketing endeavors,” said Thorn-Brooks. “Our brand is committed to staying at the forefront of innovative, tech-based merchandising to help Quick-Step connect creatively with consumers and drive the right kind of traffic into our retailers’ stores.”