Aspecta now has 13 distributors in North America, including one in Canada, with partnership deals also signed in South Africa and Brazil. In Europe, Aspecta ERME (Europe, Russia and the Middle East) was launched at Domotex Hannover in January. Under the leadership of Marcel Kies, Aspecta ERME is now in the process of confirming commercial agreements in 14 territories – to go live by June – including Germany, Austria, Switzerland, Italy, Turkey and Belgium. Formal launches have already taken place in Sweden at the Stockholm Furniture and Lighting Show, in Spain at Maderalia in Valencia and in the UK at Retail Design Expo in London.
Meanwhile in Asia Pacific, Ken Knight has been appointed as Managing Director with the role of launching Aspecta in Australia, New Zealand and Southeast Asia.
Reflecting the international nature of its reach, Aspecta’s website is now available in Spanish, German, French, Italian, Swedish, Dutch and English – with US and UK variations.
A 24-hour sample service is in operation across the USA and there is a full global marketing program involving Architects Folders, advertising, direct marketing, PR and social media, and a schedule of exhibitions and events.
Harlan Stone, chairman of the brand, commented: “I am delighted with the progress we are making domestically and internationally, and to that end, following the fantastic reception given to Aspecta Five, we are now looking to develop our second product range in time for previews to be given at NeoCon.”