“American Olean Rolls out New Positioning Through Series of Roadshows – FloorDaily.net”
“This spring, American Olean hosted a series of distributor roadshows across the country in cities such as Buffalo, Syracuse, Albany, Boise and Dallas.
These roadshows served as an opportunity to celebrate and introduce American Olean’s new positioning, “Proven in Tile,” as part of the re-launch of the Dal-Tile family of brands.
During these events, distributors learned about the strategy behind the brand development process, while receiving an exclusive look at the new face of American Olean.”
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