In the News – MIA+BSI Launches Website to Promote Use of Natural Stone
The Marble Institute of America (MIA)+Building Stone Institute (BSI) recently announced a new marketing plan to promote the uses and benefits of natural stone for homeowners, designers, architects, builders and remodelers.
The plan includes a new informational natural stone website, editorial development and targeted media campaigns.
Over the years, competing material manufacturers have fueled false rumors regarding natural stone’s inclusion in residential building and remodeling projects. As a means to accurately educate users and consumers about natural stone, MIA+BSI is combining its collective 151 years of industry expertise to address the issues and highlight the inherent benefits of natural stone, which includes granite, limestone, marble, sandstone, slate and onyx, among many others.
For more information see FCI