Consulting

JLC Consulting helps companies optimize their marketing and sales strategy to drive profitable growth. We gather insights from your target market customers and their markets. After analyzing the data collected, we work with your organization to implant change in the organization’s practices and processes.

Our focus includes:

Brand Strategy

When developing a brand strategy, it’s not enough to have a few bullet points of what you want to do. Brands today need both a thorough understanding of why they choose certain strategies and a detailed outline of what those strategies will be.

Why?

Because the more detailed you are in your branding strategy, the easier it will be to succeed when you execute those strategies.

Here are three things every brand needs to define:

• What is your brand’s objective?
• Who are your customers?
• How does your brand define long-term success?

Knowing the answers to each question will help determine what your goals should be, how you should approach your customers and how you’ll measure your success in meeting your goals.

New Product Development and Launch Process

Maybe you’ve heard new product launches are often unsuccessful. Some research shows failure rates near 95%. Successfully establishing a new product or product innovation takes meticulous planning, development, and execution. A key part of this is developing an understanding of customer needs — both met and unmet — from your own product offerings plus those of your competitors in order to identify new opportunities.

Pricing Strategy

Getting pricing right is one of the most critical commercial decisions for any business. It can lead to significant increases in top-line results; the bottom-line effect is even greater. It is targeted at the defined customers and against competitors.

Channel Strategy

Channel strategies serve two primary functions: selling to the customer and delivering customer experience including products and services themselves. Developing the optimal strategy through an understanding of the customers’ journey and their likes and dislikes, combined with channel requirements and cost to serve. The outcomes will include greater reach, strategic differentiation between channels and outsized share in growing channels — all translating to more revenue and profit.

Marketing Strategy

We will develop a long-term, forward-looking approach and an overall game plan for your organization with the fundamental goal of achieving a sustainable competitive advantage by understanding the needs and want of customers.