Tile Meets the Runway – #whytile

Tile Meets the Runway – #whytile

Interior finishes are heavily influenced by what we’re seeing on the runway. Architectural Ceramics pulled some of the top trends for fall and related them to of-themoment tiles. See what’s coming down the catwalk!

#whytile #fashionweek #nyfw #tilefashion #tiledesign #runway #ceramics #tile




In the News – CTDA Webinar: Market Update and Economic Forecast

In the News – CTDA Webinar: Market Update and Economic Forecast

Thank you for attending CTDA’s webinar, “Market Update and Economic Forecast” presented by Joe Lundgren, of Joseph Lundgren Consulting. The recording from the presentation is available for review at this link. To view the presentation from the webinar, click here.

Please click on the link below to complete a short evaluation. In the evaluation, please include the number of people from your company who attended the webinar, so CTDA can record accurate attendance.


Please complete the evaluation as soon as possible but not later than Friday, October 18. We value your participation.

Should you have any additional questions, please contact CTDA Staff at info@ctdahome.org.

Webinars are free to members thanks to the generous sponsorship by MAPEI.

In the News – CTDA Webinar: Market Update and Economic Forecast

In the News – CTDA Webinar: Market Update and Economic Forecast

The next CTDA webinar is scheduled for Thursday, October 10, 2019, 11:00 AM – 12:00 PM CDT on “Market Update and Economic Forecast” with Joe Lundgren of Joseph Lundgren Consulting.

Joe is a globally recognized product and marketing expert in the ceramic and stone worldwide markets. His specialty is Business Development, Product Management, and Marketing.

He has developed his expertise in strategic planning, new product development and marketing strategy during his twenty-seven year career at Dal-Tile, a subsidiary of Mohawk Industries.

Most recently, Joe served as VP of Marketing where he was responsible for the Daltile, American Olean branding and products, as well as all Ceramic products for the Mohawk brand. In addition, he was responsible for all products sold through the Home Center Channels including Home Depot, Lowes and Menards. He directed marketing operations that included new product introduction, product life cycle management, branding strategy, competitive analysis, pricing tools, and international buying policies and strategies. He led and authored Dal-Tile’s strategic planning that included a product and manufacturing roadmap, sales plans, core competency analysis, and marketing plans. In addition, he has led joint ventures in China, Italy and Mexico.

If you would like to register for the webinar, please click here to register online.

Webinars are free to members thanks to the generous sponsorship by MAPEI.

In the News – USTR Retaliatory Tariffs

In the News – USTR Retaliatory Tariffs

You may recall that in the Spring of 2019, the United States Trade Representative (USTR) issued a list of products that were on the preliminary target list for retaliatory tariffs to be imposed on products from European Union (EU) countries.  This was being taken by the USTR as a retaliatory measure for illegal subsidies the EU paid to its main aircraft manufacturer, thereby providing an advantage in the US aircraft marketplace for the EU based company Airbus.

There were some limited tile products from the EU member countries on the preliminary list.  In an attempt to keep tile products off this and any future (expanded) list of products, CTDA’s Executive Director, Rick Church, testified on behalf of CTDA members, both in person and by written submissions detailing the case for EU ceramic tile being kept off the targeted product list.  (See the testimony here).

We are pleased to announce that today the final list of EU products subject to these retaliatory tariffs was announced by the USTR and it does NOT include any ceramic tile or related products.

If you have any questions, please feel free to reach out to Rick Church directly at rickc@cmservices.com.